Heritage Hub opens to guided tours

The Heritage Hub is about to open to the public, made possible by the long-standing collaboration between the Stellantis Heritage department, the Municipality of Turin and the Museo Nazionale dell’Automobile (the Italian national motor museum). Accessible via Gate 31 to the Mirafiori industrial complex – located at Via Plava 80, Turin – the spaces will be hosting two guided tours per day, one in the morning and another in the afternoon, each lasting around two hours. The site will be open on Wednesdays, Fridays and Saturdays; tickets are now available online from the MAUTO website.

The Stellantis Group Heritage Hub is an exhibition space covering about 15,000 m², hosting the offices of the Heritage department and being the ‘home’ of the historical collection of automotive brands from Turin: Abarth, Fiat and Lancia.

Specifically to highlight the link between the city and the motor vehicle industry, the former Officina 81 at Mirafiori was selected as its site. Opened in 1968, it was an active centre of production for over 30 years, focusing most of all on mechanical components. The space has undergone a meticulous, conservative restoration to safeguard its industrial spirit, maintaining the raw concrete floor and the original colour scheme of its time. It is therefore an ideal setting for a heritage of over 300 cars, telling the story of one of the leading manufacturers in the automotive world in an interdisciplinary manner, focusing on multiple themes and brands.

The middle of the exhibition space features 64 classic cars, split into eight themed areas: Records and Races, the protagonists that triumphed on the main circuits; Concepts and Fuoriserie, very rare cars, and extraordinary one-offs; Archistars, models that revolutionised the architecture of the car, while respecting the dogmas of productivity and functionality; Eco and Sustainable, bringing together cars that stood out for their environmental credentials; Small and Safe, models that combined safety and limited dimensions; Style Marks, cars that made design history; Epic Journeys, vehicles that featured in unforgettable journeys; The Rally Era, the milestones of the golden age of road and dirt racing.

The remainder of the collection is displayed in the two long sides of the building, divided by brand and set out in rising chronological order. As well as Fiat and Lancia cars, selected models from the Alfa Romeo, Autobianchi and Jeep brands are also on display. There is no shortage of special features, such as the area focusing on 16 vintage Fiat cars belonging to the Carabinieri police force: from the 600 Multipla to the Panda, via 1100 and Campagnola models, the selection covers a time span of almost half a century, highlighting the deep roots of a collaboration that remains very much active to this day.

Also worthy of note is the exhibition space at the entrance to the pavilion, hosting a permanent display on the history of Mirafiori from 1939 to date, serving as further testimony of the genius loci that binds the Heritage Hub to the vehicles it houses. As confirmation of its multifunctionality, the space also includes an area designed for workshops and another for conferences, with capacity for up to 200 people.

An ideal setting for the meetings space is the “engines area”, hosting two long benches featuring a selection of over 30 of the most important engines designed and manufactured by the Group’s Italian brands in their more than a century of history. True milestones in the history of Italian engines such as the four-cylinder from the “100 series” – which debuted in 1955 in the Fiat 600 and was then used, in its various evolutions, for around 50 years – are juxtaposed with pilot projects for electric motors, turbines and even steam engines.

As well as being open for guided tours – available in Italian and English, and in the other major European languages on request – the space can also host cultural and corporate events for bodies and companies external to the Stellantis Group. For further information or to request a detailed quote, send an e-mail to the dedicated address, heritagehub@stellantis.com

The Heritage Hub spearheads the wide range of activities offered by the Heritage department. These include a full platform of services and products for vintage car enthusiasts and collectors: certification, maintenance and restoration, as well as sales and reconditioning of prestigious spare parts.