Alfa Romeo at the 2016 Geneva International Motor Show

GIULIA: THE COMPLETE GAMME MODELS FINALLY!!!

The most eagerly awaited moment of the year has arrived for Alfa Romeo:
from April 15th , it will be possible to order the new Giulia in all
markets throughout the EMEA area.
In a world-wide preview, visitors to the Geneva International Motor Show
will have the opportunity to admire four versions of the new model,
representing the extensive range available, made of three trim levels
(Giulia, Super and Quadrifoglio) and six new engines: 150 and 180 HP
2.2-litre diesel with six speed manual or 8 speed automatic transmission,
200 HP 2.0-litre 8 speed automatic transmission and 510 HP 2.9-litre V6
BiTurbo Petrol engine with 6 speed manual transmission.

Alfa Romeo Giulia
The new Giulia, with its distinctively Italian design, features an
impeccable sense of proportion, simplicity and superior surface quality
finish, enveloping and placing the driver at the centre.
Choosing rear-wheel drive is more than a simple tribute to the most
authentic roots of the Alfa Romeo legend: it is also a technical solution
which secures high performance, astounding fun and an exhilarating drive.
A further particularity of the Giulia is the optimal weight distribution
across the two axles, the sophisticated suspension system (Alfa Romeo
patent) and the most direct steering in the market segment. In addition,
the Alfa Romeo Giulia combines extraordinary engine performance and ample
use of ultralight materials, like carbon fibre, aluminium, aluminium
composite and plastic, to obtain the best weight-to-power ratio (less than
3 in the Quadrifoglio version).
In keeping with Alfa Romeo traditions, the new Giulia offers unique
technical solutions that make it the benchmark for its segment. The more
sophisticated features include the Integrated Brake System (IBS) to
considerably reduce braking distance, and active suspension for
exceptional comfort. Exclusive to the Quadrifoglio version, Torque
Vectoring technology affords excellent torque distribution between the two
wheels on the rear axle, and the Active Aero Splitter provides active
high-speed downforce management.

Four versions are on display in Geneva: three Giulia Super versions with
180 HP 2.2-litre diesel or 200 HP 2.0-litre petrol engines and one Giulia
Quadrifoglio with 510 HP 2.9-litre V6 BiTurbo Petrol engine. Specifically,
the Giulia Super versions feature high quality leather interior with
full-grain leather seats and dashboard, combined with a real wood interior
trim, as well as 18″ wheels, 8.8″ Connect 3D Nav infotainment system and
exclusive aluminium gearchange paddles fixed to the steering column.
The Giulia Quadrifoglio on display in Competition Red is available in a
sporty configuration with 19″ ultralight wheels, carbon ceramic brakes and
Sparco seats with carbon fibre shell.

New Giulietta and New Mito
Alfa Romeo’s news does not stop with the eagerly-awaited Giulia; indeed,
the brand has undergone a whole makeover. The spotlights at the show will
also be trained on the New Giulietta and New Mito, the two restyled models
which present a notable family feeling with the enchanting Giulia, as can
be seen in the new nose that features an unprecedented grille and the
legendary trefoil nose, arguably one of the most famous and recognisable
symbols in the automotive world. The lettering of the names “Giulietta”
and “Mito” also nods to that of the “Giulia”, with both cars sporting the
refreshed Alfa Romeo brand logo.
The ranges of the two new models were conceived and optimised so customers
can more simply and quickly pick the version most suited to their
inclinations and needs and then customise it with optional equipment and
accessories. The New Giulietta comes with a host of important innovations,
such as the bolder sport characterisation, unprecedented 120 HP 1.6-litre
JTDm turbo diesel engine, paired with the innovative Alfa TCT automatic
transmission, and the extremely useful LIVE services on the Connect 6.5″
system. On sale from early March across the main European markets, the New
Giulietta is displayed in Geneva in two versions: the high-performance 240
HP Veloce 1750 Turbo petrol version and the 120 HP Super 1.6-litre JTDm
versions, both with TCT automatic transmission. The exterior of the former
is particularly eye-catching, thanks to the new sports bumpers with red
inserts, polished anthracite finish, glass roof, Brembo braking system
with red brake callipers and new 18″ burnished alloy wheels. The same
sporty imprint has been given to the interior, enhanced by sports seats in
leather and Alcantara with red stitching and leather steering wheel.
Alongside the Giulietta Veloce version, curious visitors will be able to
get up close and personal with the Super version featuring tobacco leather
seats, new inset dashboard with matt black brushed finish, 18″ alloy
wheels, chrome-plated exterior trim and a new exhaust pipe.
In a worldwide preview, the New Mito will be débuting in the Alfa
Romeo stand, with a host of restyled features, while maintaining its
position as small sport car capable of winning over customers attracted by
its Italian style and technical excellence, for utter driving
satisfaction. The Geneva International Motor Show will be centre stage for
the sportier version in the range – the 170 HP Veloce 1.4-litre MultiAir
Turbo Petrol version and TCT automatic transmission – featuring new Sabelt
sports seats with black fabric and Alcantara upholstery. The New Mito will
be available across Italy and France from June, and thereafter in other
countries.

4C Coupé and 4C Spider
The limelight will also be shared by the captivating Alfa Romeo 4C, in
Coupé and Spider versions, a modern icon of the brand and
representing the sports soul written into to the Alfa Romeo DNA: optimum
performance and excellent engineering designed for ultimate pleasure to
drive in breathtaking style.
Both cars are fitted with the powerful turbocharged all-aluminium direct
injection engine with 1,750 cm3 with dual continuous variable valve timing
guaranteeing performance levels comparable to those of a supercar: top
speed of 258 km/h, acceleration from 0 to 100 km/h in 4.5 seconds, 1.1 g
lateral acceleration and 1.25 g maximum braking deceleration.
The supercar spirit is also obvious in the choice of ultralight materials
used: carbon fibre for the shell, aluminium for the front and rear chassis
framework and SMC (low-density compound) for the bodywork.
The Swiss catwalk will see the likes of a 4C Spider in metallic Stromboli
Grey, featuring carbon fibre roll-bar cover as well as the new titanium
central dual-mode exhaust system by Akrapovič. In addition, to add a
splash of style and enhance light weight and performance levels, the car
features burnished finish spoked wheels (18″at the front and 19″ at the
rear), as well as carbon fibre exterior components such as the air intakes
on the side and front bumper and the door mirrors. Last but not least, the
red brake callipers, the red leather sports seats and the leather
interiors with carbon fibre trim complete the standard equipment of the
convertible on show in Geneva.
The stand will also proudly present the multi award-winning 4C
Coupé with a three-coat Trofeo White livery and featuring a roof
and carbon fibre elements (such as the air intakes on the side and front
bumper, door mirrors and rear spoiler), black brake callipers, titanium
central dual-mode exhaust system by Akrapovič and differentiated
5-hole wheels (18″ at the front and 19″ at the rear) with burnished
finish. Inside, the special sports seats in leather and black microfiber
with contrasting red stitching will definitely be eye-catching, also in
this case accompanied by leather door panels and dashboard as well as
carbon fibre details.

Stand
Alfa Romeo comes back to the Geneva International Motor Show with a
renovated display area featuring unprecedented construction details and a
sophisticated game of lights that emphasise the major new product
features. The Alfa Romeo stand therefore has a striking appearance, backed
by the classic red LED backdrop on a black field, the brand’s core styling
strengths; traditional glass walls, expressing the high-quality concept
inherent in Alfa Romeo’s DNA; along with a sports-based texture for the
floor, to emphasise the legendary performance of Alfa cars.
The new Giulia is to be the undisputed star of the show: the three Super
versions are housed on a platform outlined by red LED lights and, thanks
to an “augmented reality” station, visitors can find out more about the
most innovative technological features of the high-performance Giulia
Quadrifoglio. Set around the queen bee of the stand, the other models in
the range fan out, namely the New Giulietta, the New Mito, the 4C Spider
and the 4C Coupé. These extraordinary products confirm how, for
over one century, Alfa Romeo cars have been dedicated to those who expect
their car to transcend the concept of “useful means of transport” and
cross over to that of “real emotions”.
An area of the stand is dedicated to Mopar, the reference brand for
services, Customer Care, original parts and accessories for FCA brands.
Specifically, the new Alfa Romeo merchandise collection makes its
début in Geneva, picking up on the restyled logo in its graphic
components. The collection features a selection of items designed
specifically with the Centro Stile Alfa Romeo, first-class technical
products made with high-performance materials such as carbon, aluminium or
Nycroteh. Specifically, the collection comprises several lines: from
clothing, the main garment being a modular jacket made in rainproof
softshell fabric, to leather goods, including a Unisex overnight bag made
with high-tech material and leather with brushed metal finish, and even
the line of accessories with men’s wallet and specific key rings. Last but
not least, the display wall by Mopar features certain accessories
dedicated to the Alfa Romeo 4C, Giulietta and Giulia models. In
particular, the latter vehicle can sport a carbon and Alcantara steering
wheel while the mirror caps and the heel pad are available in carbon.
Finally, thanks to the informative leaflets and the special elements
placed on the stand, the audience will get a chance to become acquainted
with the products of FCA Bank, the financial company specialising in the
automotive sector. The company operates on the main European markets – in
Switzerland through FCA Capital Suisse SA – with a sole mission:
supporting the sales of all FCA brand vehicles through innovative
financial products and high added value services dedicated to dealer
networks, private clients and companies.