25 years of Menu dei Motori

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It was born around the mid-1990s, based on an idea by the journalist and designer Fabrizio Ferrari, together with Lauro Malavolti, the owner of the historic Lauro restaurant in Via Ciro Menotti, the famous motor restaurant, frequented by the motoring world and numerous tourists and located halfway between the headquarters of the old Scuderia Ferrari (in Viale Trento e Trieste) and Maserati.

The first distribution center was the Lauro Restaurant itself, where the annual inaugurations were also held, of what immediately became a real motoring yearbook. Inaugurations attended right from the start by various personalities from the sector: companies such as Ferrari, Maserati, Lamborghini, De Tomaso and Pagani, but above all by the main suppliers, consultants, craftsmen, dealers, assistance, considering that in Modena and its surroundings there is always it was a great concentration of all of this.

Today, 25 years later, the Menu dei Motori is the only Yearbook collected all over the world and made in a limited edition with luxury editions, only for true enthusiasts and lovers of the Emilian Motor Valley environment.

It is no coincidence that the texts have always been bilingual from the outset (Italian/English) and now, in addition to the Italian distributors, including the historic Maranello Collection (formerly Shopping Formula 1) from Maranello, there are some targeted world, including one in Los Angeleses (USA) and another in London (UK).