2022, the year of Lancia Renaissance

“I am very pleased with the results achieved by the Lancia brand in 2022 in terms of market share, quality, and customer satisfaction. The accelerated pace of our Renaissance plan will lead us to become a desirable, respected, and reliable brand in the European premium market,” said Luca Napolitano, Lancia brand CEO. “We move from here with great ambition and determination towards the other steps of our Renaissance plan, as outlined in “Dare Forward” Stellantis’ Strategic Plan, which contribute to the success of the Stellantis premium cluster”.

A crucial year for the brand Renaissance

2022 was a specially crucial year for Lancia, which started in April with the announcement of the ten-year Strategic Plan and continued in May with the brand’s official entry into Europe.
In November, the brand unveiled its new logo, which marked its entry into the electric mobility, the new sustainable design language which will inspire the style of future vehicles and Lancia PU+RA Zero, the three-dimensional manifesto which encloses the essence of the new Lancia Design.
Last but not least, the next event is just around the corner: in April, during the Milan Design Week, the Lancia Concept will be revealed.

Lancia ten-year Strategic Plan

The Lancia Renaissance includes an efficient range of three new models, one every 2 years to cover 50 percent of the market. In 2024, the New Ypsilon 100% electric will be released, then, in 2026 the new flagship will be introduced; and finally, in 2028 the new “Delta” will be out, which for sure will inspire car enthusiasts across Europe. It is a solid, ambitious, and rapidly moving roadmap which will see the brand offer only 100% electric vehicles by 2028.
A second pillar of Lancia Renaissance is sustainability: 50 percent of the surfaces that can be touched will be made of environmentally friendly materialas, making of Lancia the Stellantis brand with the highest percentage of recycled materials.

The best market share ever for Lancia Ypsilon

The future of Lancia rests on well-rooted foundations in a glorious past and in a present made by the success of the Ypsilon, which just had a record-breaking year. In 2022, the model reached almost 41,000 registrations, establishing itself as the best-selling car in its category for the fourth year in a row and the second best-selling car on the Italian market with a 15.3 percent market share, its best ever and up +1.2 percentage points compared with 2021.
The brand registered a market share of 3.1 percent, up +0.1 percentage points from 2021.

Uncompromising quality

Uncompromising quality is key for the continuous growth of Lancia, with performance improving year over year, both in terms of product and of customer satisfaction.
In this context, the brand just launched its new Corporate Identity, starting with a pilot showroom in Milan. In this space, Lancia aims at providing its customers with a home feeling atmosphere, typical of refined Italian houses. The new Corporate Identity will be implemented in Italy and abroad by June 30, 2024, for the launch of the New Ypsilon.
Lancia’s efficient and innovative distribution model involves a selected number of dealers, with no need for huge showrooms, and with the aim of offering a high level of quality, both online and offline, in the five European countries involved in the brand’s internationalization process.

“Lancia Certified”, the beginning of a new era for used Lancia vehicles

Customer satisfaction is at the core of “Lancia Certified”. This new project turns the experience of purchasing a used Lancia vehicle into a unique and premium “brand experience” which is comparable with buying a new car. The project allows the customer to choose with complete calmness a used vehicle which has been selected, checked, and certified by the brand directly. The “Lancia Certified” program takes advantage of the brand’s highly professional sales network which is capable of enhancing the value of Lancia vehicles thanks to the support of management methods based on best practices used in the used-car sales industry worldwide.

Lancia

With 116 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream about, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the performing Delta, Stratos and 037, the eclectic Fulvia or Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is now moving on very quickly.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer-centricity and social responsibility have as well become essential, because Lancia is determined to look to the future with great commitment and ambition.

Twitter @Lancia Facebook Lancia YouTube Lancia LinkedIn Lancia Instagram Link